(Paperback)

Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first century audience.

(Hardback)

Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first century audience.