(Paperback)

Reissue of a seminal 1956 work which outlined techniques aimed at eliciting the specific responses of individuals and groups to particular events and situations. A new introduction traces the diffusion of Merton's technique from sociology to other fields, including psychology, and market research.

(Paperback)

From the names of cruise lines and bookstores to an Australian ranch and a nudist camp outside of Atlanta, the word serendipity - that happy blend of wisdom and luck by which something is discovered not quite by accident - is ubiquitous. This book traces the word's eventful history from its 1754 coinage into the twentieth century.