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(Hardback)
By: Robert Maddox
ISBN: 9780899305813
Readership/Audience: Tertiary Education
Publication Date: May 1993
Publisher: Bloomsbury Publishing PLC
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This innovative book offers help to managers and firms as they deal with cross-cultural issues in their operations. While the problems are crucial for internationally operating business firms, domestically operating firms are also beginning to encounter critical cross-cultural problems.
