(Paperback, 2nd edition)
By: Robert W. Palmatier
ISBN: 9781352011463
Readership/Audience: Tertiary Education
Publication Date: Feb 2021
Publisher: Bloomsbury Publishing PLC
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(Hardback)
By: Robert W. Palmatier
ISBN: 9781352013214
Readership/Audience: Tertiary Education
Publication Date: Jun 2022
Publisher: Bloomsbury Publishing PLC
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(Hardback)
By: Robert W. Palmatier
ISBN: 9781350327900
Readership/Audience: Tertiary Education
Publication Date: Jul 2025
Publisher: Bloomsbury Publishing PLC
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"Structured around Robert W. Palmatier's First Principles - all customers differ; all customers change; all competitors react; all resources are limited - this textbook serves as a guide to a student's first course in marketing. It introduces the key concepts, processes and data-driven tools that are crucial to meeting the challenges that twenty-first century marketers face"--
(Paperback)
By: Robert W. Palmatier
ISBN: 9781350327894
Readership/Audience: Tertiary Education
Publication Date: Jul 2025
Publisher: Bloomsbury Publishing PLC
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"Structured around Robert W. Palmatier's First Principles - all customers differ; all customers change; all competitors react; all resources are limited - this textbook serves as a guide to a student's first course in marketing. It introduces the key concepts, processes and data-driven tools that are crucial to meeting the challenges that twenty-first century marketers face"--
(Paperback)
By: Robert W. Palmatier
ISBN: 9781352013191
Readership/Audience: Tertiary Education
Publication Date: Jun 2022
Publisher: Bloomsbury Publishing PLC
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