Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
(Hardback)
By: Roberto Verganti
ISBN: 9781422124826
Readership/Audience: Professional and Scholarly
Publication Date: Aug 2009
Publisher: Harvard Business Review Press
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Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. This book shows that for truly breakthrough products and services, we must look beyond customers. It offers a fresh view of innovation thinking and practice.
(Hardback)
By: Roberto Verganti
ISBN: 9780262035361
Readership/Audience: Tertiary Education
Publication Date: Feb 2017
UK Publication Date: 3rd February 2017
Publisher: MIT Press Ltd
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A more powerful innovation, which seeks to discover not how things work but why we need things.
