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(Hardback, 2nd edition)
By: Rona Ostrow
ISBN: 9781563673443
Readership/Audience: Tertiary Education
Publication Date: Sep 2010
Publisher: Bloomsbury Publishing PLC
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Defines terms commonly used in various parts of the retail industry, from retail advertising to merchandising and displays. This dictionary lists terms alphabetically with cross-referencing. It also includes legislation related to the retail industry, government agencies, and merchandise marts.
