(Hardback)

With business success increasingly dependent on knowledge of consumer behaviour, the importance of lifestyle market segmentation has increased rapidly. This book shows how social and cultural changes in group dynamics and purchasing influences can be used in making marketing decisions.

(Paperback)

Because buyers' behaviors are so important to lifestyle market segmentation strategies, this book demonstrates how such trends as cross-shopping and the blurring of gender roles can be accounted for by one's overall marketing strategy.

(Hardback)

Because buyers' behaviors are so important to lifestyle market segmentation strategies, this book demonstrates how such trends as cross-shopping and the blurring of gender roles can be accounted for by one's overall marketing strategy.

(Hardback)

Michman and Mazze present five key variables that retailing executives in nine specialty businesses must understand and work with, to gain and sustain competitive advantage in their competitive environments.

(Hardback)

Presents an approach to analyzing the affluent consumer - and creating, promoting, and selling innovative products and services to them. This work illustrates their principles through many examples, including Armani, Mercedes Benz, Brooks Brothers, Neiman Marcus, Merrill Lynch, Tiffany, and even discounters, such as Target and WalMart.