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Economics, Finance, Business and Management (1)

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Rosalie Jackson Regni

Perry's Department Store: A Product Development Simulation

(Paperback, with CD-ROM)

By: Rosalie Jackson Regni

ISBN: 9781563673771 Copied!
Readership/Audience: Tertiary Education
Publication Date: Aug 2006
Publisher: Bloomsbury Publishing PLC
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Aims to simulate the product development experience of a buyer or product developer while explaining to students the principles, concepts, knowledge, and skills needed for success in a real world setting. This work includes also seeks to increase students' understanding of the product development process in a comprehensive way.

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