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(Hardback)
By: Sae-Young Kim
ISBN: 9781567200409
Readership/Audience: Tertiary Education
Publication Date: May 1996
Publisher: Bloomsbury Publishing PLC
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Drawing upon case studies of firms in the steel industry, authors show that companies competing internationally can pool their strengths to offset their individual weaknesses, enabling them to build economically successful entities more easily than if each company tried to go it alone in competition with rivals.
