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(Hardback, 2nd edition)
By: Sara J. Kadolph
ISBN: 9781563675546
Readership/Audience: Tertiary Education
Publication Date: Sep 2010
Publisher: Bloomsbury Publishing PLC
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Aims to reflect the industry's practices and efforts to provide products of a consistent quality that meet customers' needs. With information on technological advances and issues of globalization, this book shows the importance of incorporating product quality from the merchandising and design stages through production, delivery, and retailing.
