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Economics, Finance, Business and Management (1)

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Serge Dumont

Brand Warriors Of China: The Balancing Act of Brand Leadership in the 21st Century

(Paperback, Main)

By: Serge Dumont

ISBN: 9781861976994 Copied!
Readership/Audience: Tertiary Education
Publication Date: May 2003
Publisher: Profile Books Ltd
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An examination of Chinese brands and branding at a time when China is rapidly expanding and gaining in economic importance.

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