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(Paperback)
By: Shanto Iyengar
ISBN: 9780684837116
Readership/Audience: Tertiary Education
Publication Date: Sep 1997
Publisher: Simon & Schuster
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Drawing on both laboratory experiments and the real world of America's presidential and congressional races, the authors aim to show in this text that negative advertising drives down voter turnout, and that political consultants intentionally use ads for this purpose.
