(Hardback)

This work offers a concise explanation of the fundamentals of financial forecasting intended for managers in accounting, marketing, sales, and strategic planning.

(Hardback)

Must reading for institutional and private investors, this book will also be of significant interest to corporate executives who may be faced with management responsibilities during a planned corporate event such as a stock repurchase program or an unplanned disaster like the Union Carbide incident in Bhopal or the Tylenol poisonings.