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Economics, Finance, Business and Management (1)

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Shlomo Benartzi

The Smarter Screen: What Your Business Can Learn from the Way Consumers Think Online

(Paperback)

By: Shlomo Benartzi

ISBN: 9780349410395 Copied!
Readership/Audience: Tertiary Education
Publication Date: Oct 2015
Publisher: Little, Brown Book Group
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A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens.

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