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(Hardback)
By: Shona L. Brown
ISBN: 9780875847542
Readership/Audience: General
Publication Date: May 1998
Publisher: Harvard Business Review Press
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Unstable markets, fierce competition, and relentless change are the only certainties in this chaotic business world. The authors contend that to prosper in such volatile conditions, standard survival strategies must be tossed aside in favor of a revolutionary paradigm - competing on the edge.
