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(Paperback)
By: Stacy Perman
ISBN: 9780061346729
Readership/Audience: General
Publication Date: Oct 2010
Publisher: HarperCollins Publishers Inc
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In fast-food corporate America, In-N-Out Burger stands apart. This title presents the story of a unique and profitable business that exceeds all expectations. It explores the evolution of a California fad that transformed into an enduring cult of popularity.
