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(Paperback)

By: Stephen A. Matthews

ISBN: 9781598844825
Readership/Audience: Professional and Scholarly
Publication Date: Aug 2013
Publisher: Bloomsbury Publishing PLC
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For practitioners, this text provides an easy-to-understand approach to strategic planning and execution.

The general recipe for achieving an intended outcome is equal parts of the following: clear vision and mission, a practical strategic plan, daily activities linked to the mission, and unified commitment to the plan.