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(Hardback)
By: Stephen Wunker
ISBN: 9780814439753
Readership/Audience: Professional and Scholarly
Publication Date: May 2019
Publisher: HarperCollins Focus
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A revolutionary approach broadens the definition of innovation beyond products to the business model itself.
(Paperback)
By: Stephen Wunker
ISBN: 9781400238767
Readership/Audience: General
Publication Date: Aug 2023
Publisher: HarperCollins Focus
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Discover profitable new product ideas when you focus on what customers need, not on what they want.
