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(Paperback)
By: Steve Kaplan
ISBN: 9781615931408
Readership/Audience: General
Publication Date: Aug 2013
UK Publication Date: 15th July 2013
Publisher: Michael Wiese Productions
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(Paperback)
By: Steve Kaplan
ISBN: 9780761145240
Readership/Audience: General
Publication Date: Mar 2008
Publisher: Workman Publishing
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Shows how smart businesspeople can woo and keep the all-important elephants - the big, make-or-break customers. This book contains advice and real-life examples that tell you how to land the account that can put you over the top. It offers six keys to achieving the elephant mindset and understanding the big customer.
