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(Paperback)
By: Steven Watts
ISBN: 9780375707254
Readership/Audience: General
Publication Date: Jan 2007
UK Publication Date: 10th October 2006
Publisher: Random House USA Inc
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In this major new biography of one of the architects of modern America, Steven Watts shows readers an entrepreneur whose affordable car triggered the consumer revolution, but who, in his private life and public pronouncements, rejected consumerism.
