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(Hardback)
By: Susan Squires
ISBN: 9780897896825
Readership/Audience: Tertiary Education
Publication Date: Nov 2002
Publisher: Bloomsbury Publishing PLC
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Research, design, and development firms are actively recruiting anthropologists and other social scientists, as ethnographic research becomes more central to the creation of appropriate new products, services, and marketing strategies for U.S. and global markets.
