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(Hardback)
By: Terry A. Britton
ISBN: 9781578517466
Readership/Audience: General
Publication Date: Nov 2002
Publisher: Harvard Business Review Press
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Presentng a model for understanding the relationship between value and experience, this book shows how companies can leverage that knowledge to transform ordinary products and services into experiences that customers consider extraordinary. It helps managers, marketers, and strategists recognize what customers want and how to deliver it.
