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(Hardback)
By: Terry O'Reilly
ISBN: 9781582435800
Readership/Audience: General
Publication Date: Mar 2010
Publisher: Counterpoint
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Terry O'Reilly and Mike Tennant, the ad men behind 'The Age of Persuasion', the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio have made it their mission to share the back-room story of modern marketing, entertaining asides and all.
