(Paperback)
By: Theodore Levitt
ISBN: 9780029190906
Readership/Audience: Tertiary Education
Publication Date: Apr 1986
Publisher: Simon & Schuster
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Synopsis coming soon.......
(Paperback)
By: Theodore Levitt
ISBN: 9780671791872
Readership/Audience: General
Publication Date: Sep 1992
Publisher: Simon & Schuster Ltd
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Synopsis coming soon.......
(Paperback)
By: Theodore Levitt
ISBN: 9781422126011
Readership/Audience: General
Publication Date: Jun 2008
Publisher: Harvard Business Review Press
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Argues that "the history of every dead and dying 'growth' industry shows a self-deceiving cycle of bountiful expansion and undetected decay." This book illustrates that memories are short.
