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(Hardback)
By: Tim A. Pilgrim
ISBN: 9780893918866
Readership/Audience: Tertiary Education
Publication Date: Aug 1997
Publisher: Bloomsbury Publishing PLC
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(Paperback)
By: Tim A. Pilgrim
ISBN: 9781567500509
Readership/Audience: Tertiary Education
Publication Date: Aug 1997
Publisher: Bloomsbury Publishing PLC
See more...
This is an in-depth case study of a joint operating arrangement (between the "Seattle Times" and the "Seattle Post-Intelligencer") and its impact on the five surrounding daily newspapers in its market. The study examines this impact in the context of ten factors in the market.
