In an easy-to-read format, this title outlines the most common mistakes, errors and misjudgements that occur at the top end of an organization and also outlines how to correct and overcome them.

Whether readers are seasoned sales professionals or new to the field, this book offers a look at 91 mistakes that thousands of sales people make every day, from losing control of the sales process to letting business go without a fight.

(Paperback, 4th edition)

The new approach to successful selling