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(Hardback)
By: Tim Rohner
ISBN: 9781578513352
Readership/Audience: Professional and Scholarly
Publication Date: May 2002
Publisher: Harvard Business Review Press
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Proves that corporate venturing is the best way to intelligently and successfully test and launch innovative corporate growth strategies. This book presents a four-step approach that enables businesses to create a diversified portfolio of ventures to drive new growth opportunities and optimally allocate people and capital.
