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Economics, Finance, Business and Management (1)

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Timothy M. Todreas

Value Creation and Branding in Television's Digital Age

(Hardback)

By: Timothy M. Todreas

ISBN: 9781567202724 Copied!
Readership/Audience: Tertiary Education
Publication Date: Aug 1999
Publisher: Bloomsbury Publishing PLC
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Explains the changes in patterns of profitability as the television industry enters the digital age, and describes what networks need to do to remain viable.

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