To view prices and purchase online, please login, or register for an account.
(Hardback)
By: Tracy Carbasho
ISBN: 9781598843422
Readership/Audience: Tertiary Education
Publication Date: Aug 2010
Publisher: Bloomsbury Publishing PLC
See more...
This compelling book provides a comprehensive examination of Nike, utilizing never-before-heard interviews with top sports celebrities and the informed perspectives of marketing gurus to explain why Nike has ruled the sports world for more than four decades.
