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(Hardback)
By: V. Kasturi Rangan
ISBN: 9781591397663
Readership/Audience: General
Publication Date: Jun 2006
Publisher: Harvard Business Review Press
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Shows how any member of a distribution channel can learn how to shape an effective, evolving, and mutually beneficial channel strategy. This book outlines 3 disciplines to navigate the complex distribution environment successfully, map the industry channel, build and edit one's own channel, and align and influence one's channel value chain.
