(Hardback)

Tracing 1940s America through advertising, this new hardcover collection edited by Jim Heimann follows the ads of the United States through the propaganda of war to the mass consumerism of peace. Through motorcars, cigarettes, lipsticks, and cans of Campbells soup, this is an entertaining and eye-opening survey of the fears, fads, and dreams...

(Hardback, Multilingual edition)

This volume's engaging overview of advertisements evokes the nostalgic sentimentality of a bygone era, ranging from wartime to prosperity and optimism in American life over the course of the 1940s. The omnipresent advertising campaigns saturated a burgeoning consumerism, from fashion and food to beauty and beverage, and everything in between.