(Paperback)

Focusing on McLuhan's work, this title traces the systematic development of his thought. It intends to clarify McLuhan's thinking, to consolidate it in a fashion which prevents misreadings, and to open the way to advancing his own program: ensuring that the world does not sleepwalk into the twenty-first century with nineteenth-century perceptions.

(Hardback)

Marshall McLuhan was dubbed a media guru when he came to prominence in the 1960s. The Woodstock generation found him cool; their parents found him perplexing. This guide offers a close reading of all of his work with a focus on tracing the systematic development of his thought.