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(Hardback)
By: Wilhelm Rall
ISBN: 9780875848464
Readership/Audience: Tertiary Education
Publication Date: May 1999
Publisher: Harvard Business Review Press
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Shows managers and strategists that market leaders must approach the unfamiliarity and uncertainty of the new economy not as a problem to avoid, but rather as an opportunity to shape their company's future - and shows them how to do so.
