(Paperback)

Judging by all the hoopla surrounding business plans, you'd think the only things standing between would-be entrepreneurs and spectacular success are glossy five-color charts, bundles of meticulous-looking spreadsheets, and decades of month-by-month financial projections. This title helps you give your venture the possible chances for success.

(Paperback, Second Edition)

Covering phases of the entrepreneurial venture, from the basic concepts to emerging issues, this work is designed to serve as a handbook for entrepreneurs, as well as for teachers and students of the entrepreneurial process. It is useful for the cases and the accompanying questions that facilitate discussion.