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(Hardback)

By: Wojtek Mackiewicz Wolfe

ISBN: 9780313349676
Readership/Audience: Tertiary Education
Publication Date: Jan 2008
Publisher: Bloomsbury Publishing PLC
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Describes the marketing strategy of the 'War on Terror' and how that strategy compelled public opinion towards supporting the spread of the war from Afghanistan to Iraq. This book investigates how President George W Bush's framing of the September 11th attacks provided the platform for creation of long term public support for the 'War on Terror'.