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(Hardback)
By: Xiaoqun Zhang
ISBN: 9781498572996
Readership/Audience: Professional and Scholarly
Publication Date: Jul 2019
Publisher: Bloomsbury Publishing PLC
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This book develops a three-pronged measure of media reputation, the overall evaluation of media coverage of a corporation. This new measure can also be used to assess the media reputations of other entities such as countries, states, cities, and universities.
