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(Hardback)
By: Yadong Luo
ISBN: 9781567201611
Readership/Audience: Tertiary Education
Publication Date: Jul 1999
Publisher: Bloomsbury Publishing PLC
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Provides conceptual backgrounds, analytical frameworks, managerial insights, and business guidance for a firm's international expansion strategies.
(Hardback)
By: Yadong Luo
ISBN: 9781567203851
Readership/Audience: Tertiary Education
Publication Date: Nov 2000
Publisher: Bloomsbury Publishing PLC
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China is the largest emerging market in the world, yet Western MNCs have invested significantly less there than their Asian MNC counterparts.
