(Hardback)
By: Young Joon Lim
ISBN: 9781538197868
Readership/Audience: Tertiary Education
Publication Date: Oct 2024
Publisher: Bloomsbury Publishing PLC
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Combining and augmenting quantitative and qualitative methods with the latest digital tools and resources, this research methods book equips students to conduct, analyze, and present meaningful research in advertising, marketing, and public relations disciplines.
(Paperback)
By: Young Joon Lim
ISBN: 9781538197875
Readership/Audience: Tertiary Education
Publication Date: Oct 2024
Publisher: Bloomsbury Publishing PLC
See more...
Combining and augmenting quantitative and qualitative methods with the latest digital tools and resources, this research methods book equips students to conduct, analyze, and present meaningful research in advertising, marketing, and public relations disciplines.
