(Hardback)

Explains how the fundamentals of marketing strategy must change in response to broad-based increase in wealth. This book addresses how to fine tune a mass marketing approach that captures the value created from greater consumer affluence. It reveals the mass marketing strategies a range of companies have successfully used.

(Hardback)

Far-reaching changes in attitudes and family structures have been redefining the workforce over the years - yet the workplace has remained much the same. During this time, many companies have learned that personalising the customer experience is good for business. The authors argue to extend this concept to the workplace.

(Hardback)

Explains mass customization in its historical context and demonstrates why mass production cannot work in turbulent industries. This work also presents an analysis on when and how managers in both service and manufacturing industries can make the transition to mass customization.

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(Hardback)

(Hardback)

(Hardback)

Suggesting enterprise system's are not the right choice for every company, the author provides a set of guidelines to help managers evaluate the benefits and risks for their organizations. He argues that an organization must make simultaneous changes in its information systems, its business processes, and its business strategy.

(Hardback)

Argues that the unique features of digital products - and of consumer goods that contain digital components - force customers to consider the viability of the company behind the solution to their problems. This book reveals the "six forces of digital differentiation" that characterize "inevitable" market winners in the customer's mind.

(Hardback)

Offers an explanation of the venture capital industry and the role it plays in our economy. This book presents a series of practical frameworks for understanding the relationships among venture capital, innovation, and entrepreneurial success.

(Hardback)

Describes how one Silicon Valley insider has blazed a path of professional - and personal - success playing the game by his own rules. This book imparts lessons about the differences between leadership and management and passion and drive, and about the meaning of professional and personal success.

(Hardback)

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(Paperback)

Wondering how the most accomplished leaders from around the globe have tackled their toughest challenges This work includes 12-14 essays by some of the top leaders in industry, the public sector, and academia on the most pressing issues they've faced.

(Paperback)

Negotiation is the process by which people resolve their differences. Whether those differences involve purchase of a automobile, a labor contract dispute, the terms of a sale, or a complex alliance between two companies, resolutions are typically sought through negotiations. This guide helps you prepare, conduct, and close a negotiation.

(Paperback)

Negotiation--whether brokering a deal, mediating a dispute, or writing up a contract--is both a necessary and challenging aspect of business life. This guide helps managers to sharpen their skills and become more effective deal makers in any situation.

(Hardback)

Two McKinsey senior leaders offer an exciting look at how to generate value from the growing Internet marketplace.

(Paperback)

Features interviews with: Karie Willyerd, Sun Microsystems Andris Zoltners, Kellogg School of Management Bob Cancalosi, GE Healthcare and other top leaders. This title helps to learn how the most accomplished leaders from around the globe have tackled their toughest challenges with "Lessons Learned".

(Hardback)

(Hardback)

Argues that the relationship between employees and employers - an association that both defines and drives the American workplace - is in a state of profound transition. This book explores various developments in employment relationships and causes us to rethink our long-held assumptions about managing people.

(Hardback)

(Hardback)

Examining extensive case studies from IBM's original proprietary research, Berman helps readers to analyze and distill their new revenue-generating opportunities into action plans, and suggests seven key components of new strategy execution.

(Hardback)

What can companies do to attract and retain the large number of professional women who are forced off the career highway This work answers this critical question. Working closely with companies such as Ernst and Young, Goldman Sachs, Time Warner, General Electric and others, it identifies what works and why.

(Hardback)

Offshoring is an issue full of minefields and developments. It is a business tool and an economic phenomenon with significant potential to increase the world's wealth. This anthology aims to help decision makers manage offshoring better. It attempts to give decision-makers and business an understanding of the scope and economics of offshoring.

(Hardback)

Outlines a different approach to strategy development. Written in non technical language and focuses on the implications new technologies will have on how organizations of all kinds design strategy and deliver value.