(Paperback)

Approaches to Audiences offers a comprehensive survey of contemporary academic research along with a brief account of its history and development . The main themes include social influences, public opinion, individual impacts and uses, children and young people, cultures of class and nation, families and households.

(Paperback)

This volume illustrates and exemplifies the variety of ways in which the mass media have been researched over the past fifty or more years. It provides extracts from seminal works and relates them to developments in the field as a whole and to later works.

(Paperback)

This Reader combines classic work in the field with a series of overview essays written by leading scholars, to offer a comprehensive and illuminating overview of this key area in contemporary media studies.