(Paperback)

Originally published in hardcover in 2017 by Harvard Business Review Press.

(Hardback)

A collection of ten articles that chronicle the evolution of business competition from mass markets to markets of one - in other words, from creating standardized value through mass production to creating customer-unique value through mass customization.

(Hardback)

Bringing together 14 articles from the "Harvard Business Review", this book presents ideas on successfully managing business change. It includes contributions from both scholars and practitioners, including Peter Drucker, John Kotter, Michael Hammer and Rosabeth Moss Kanter.