(Hardback)

The complexity of corporate environments demands managers who understand not only the techniques but also the craft of general management. This text examines the range of expertise that general managers must possess and looks at strategies, decision-making and the allocation of resources.

(Paperback, Second Edition)

Covering phases of the entrepreneurial venture, from the basic concepts to emerging issues, this work is designed to serve as a handbook for entrepreneurs, as well as for teachers and students of the entrepreneurial process. It is useful for the cases and the accompanying questions that facilitate discussion.