To view prices and purchase online, please login, or register for an account.
(Hardback)
By: Rachel L. Holloway
ISBN: 9780275971755
Readership/Audience: Tertiary Education
Publication Date: Apr 2003
Publisher: Bloomsbury Publishing PLC
See more...
(Hardback)
By: Shawn J. Parry-Giles
ISBN: 9780275974633
Readership/Audience: Tertiary Education
Publication Date: Nov 2001
Publisher: Bloomsbury Publishing PLC
See more...
This work challenges the assumption that the rhetorical presidency refers to presidential messages delivered from the bully pulpit only. By examining the Cold War discourse, it shows how Presidents Truman and Eisenhower transformed the US propaganda programme into an executive tool.
