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(Hardback)
By: Robert Thompson
ISBN: 9780275933302
Readership/Audience: Tertiary Education
Publication Date: Jun 1990
Publisher: Bloomsbury Publishing PLC
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Part of Praeger's Media and Society Series, this volume breaks new ground in television studies as the first booklength study of an individual television producer.
(Hardback)
By: Nadir Lahiji
ISBN: 9781474228541
Readership/Audience: Tertiary Education
Publication Date: Sep 2016
Publisher: Bloomsbury Publishing PLC
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(Paperback)
By: Nadir Lahiji
ISBN: 9781350064010
Readership/Audience: Tertiary Education
Publication Date: Mar 2018
Publisher: Bloomsbury Publishing PLC
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(Paperback)
By: Tracy L. Tuten
ISBN: 9780313352966
Readership/Audience: Professional and Scholarly
Publication Date: Sep 2008
Publisher: Bloomsbury Publishing PLC
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Every day, print and online trade magazines and news sources tout developments in online advertising, branding, and marketing.
(Paperback, Second Edition)
By: Kelli S. Boling
ISBN: 9781538192863
Readership/Audience: Tertiary Education
Publication Date: Jan 2025
Publisher: Bloomsbury Publishing PLC
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An essential guide for all advertising students and future professionals, this book systematically covers the account planning process from brand basics and data analytics to building a creative brief. The second edition explores the latest digital opportunities, adding activities using AI tools and an entirely new chapter on consumer insights.
(Hardback, Second Edition)
By: Kelli S. Boling
ISBN: 9781538192467
Readership/Audience: Tertiary Education
Publication Date: Jan 2025
Publisher: Bloomsbury Publishing PLC
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An essential guide for all advertising students and future professionals, this book systematically covers the account planning process from brand basics and data analytics to building a creative brief. The second edition explores the latest digital opportunities, adding activities using AI tools and an entirely new chapter on consumer insights.
(Hardback)
Readership/Audience: Tertiary Education
Publication Date: Oct 1986
Publisher: Bloomsbury Publishing PLC
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The essays in this volume were presented at the Third Annual Conference on Advertising and Consumer Psychology. Contributed by scholars and researchers, the papers present the latest research findings in the areas of: physiological measures of consumer response to advertising; what the role of self is in consumers' responses to advertising;
(Hardback)
By: Professor P David Marshall
ISBN: 9781137026248
Readership/Audience: Professional and Scholarly
Publication Date: Feb 2018
Publisher: Bloomsbury Publishing PLC
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(Hardback)
By: David Clampin
ISBN: 9781780764344
Readership/Audience: General
Publication Date: Mar 2014
Publisher: Bloomsbury Publishing PLC
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The 'blitz' - the period of Nazi bombing campaigns on civilian Britain during World War II - was a formative period for British national identity.
(Hardback)
By: James Norris
ISBN: 9780313268014
Readership/Audience: Tertiary Education
Publication Date: Oct 1990
Publisher: Bloomsbury Publishing PLC
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(Hardback)
By: Danielle Sarver Coombs
ISBN: 9781440877667
Readership/Audience: Tertiary Education
Publication Date: Jul 2024
Publisher: Bloomsbury Publishing PLC
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(Hardback)
By: Hazel G. Warlaumont
ISBN: 9780275969325
Readership/Audience: Tertiary Education
Publication Date: Oct 2000
Publisher: Bloomsbury Publishing PLC
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The 1960s provides Warlaumont with the backdrop for examining the struggle of advertising during the anti-establishment movement in one of America's most colorful but turbulent decades.
(Paperback)
By: Paul Jobling
ISBN: 9781474254465
Readership/Audience: Professional and Scholarly
Publication Date: Jul 2015
Publisher: Bloomsbury Publishing PLC
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(Hardback)
By: Paul Jobling
ISBN: 9781472533432
Readership/Audience: Professional and Scholarly
Publication Date: May 2014
Publisher: Bloomsbury Publishing PLC
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(Hardback)
By: Jean J. Boddewyn
ISBN: 9780899302959
Readership/Audience: Tertiary Education
Publication Date: May 1988
Publisher: Bloomsbury Publishing PLC
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Boddewyn's book provides a rare insight into how advertising self-regulatory bodies really work--with or without outsiders.
(Hardback)
By: Joseph C. Fisher
ISBN: 9780313289590
Readership/Audience: Tertiary Education
Publication Date: Aug 1993
Publisher: Bloomsbury Publishing PLC
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An advertising executive and sociologist who has studied alcoholism at length analyzes worldwide theoretical and empirical studies on the relationship between mass media and advertising and alcohol consumption and abuse.
(Hardback)
By: Peter A. Cook
ISBN: 9780313294570
Readership/Audience: Tertiary Education
Publication Date: Aug 1995
Publisher: Bloomsbury Publishing PLC
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An empirical econometric study that tests an earlier worldwide survey showing that advertising has had little impact on total alcohol consumption or adverse outcomes associated with drinking. In addition they focus on mortality rates over the 40 year study period of three diseases clearly related to the consumption of alcohol.
(Paperback)
By: Elza Ibroscheva
ISBN: 9781498557160
Readership/Audience: Professional and Scholarly
Publication Date: Feb 2017
Publisher: Bloomsbury Publishing PLC
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The book traces gender ideologies in the Balkans through emancipating womens roles during socialism and the hyper-sexualization of women in advertising and media in the post-socialist transition. It uses a cultural/critical approach to understand advertisings effects on post-socialist societies and gender identities.
(Hardback)
By: James O. Breeden
ISBN: 9780313206580
Readership/Audience: Tertiary Education
Publication Date: Jul 1980
Publisher: Bloomsbury Publishing PLC
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(Paperback)
By: Sarah A. Binder
ISBN: 9780815703402
Readership/Audience: Professional and Scholarly
Publication Date: Aug 2009
Publisher: Bloomsbury Publishing PLC
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For better or worse, federal judges in the United States today are asked to resolve some of the nation's most important and contentious public policy issues.
(Paperback)
By: Roy Williams
ISBN: 9781472528032
Readership/Audience: Professional and Scholarly
Publication Date: Oct 2013
Publisher: Bloomsbury Publishing PLC
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(Hardback)
By: G. Scott Thomas
ISBN: 9780313356629
Readership/Audience: Adult Education
Publication Date: Jun 2008
Publisher: Bloomsbury Publishing PLC
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The same skills and strategies can propel an aspiring executive to the top of any organization, be it the Podunk High School Student Council, the Acme Xylophone Corporation, or the government of the United States of America.
(Hardback)
By: Valencia Campbell
ISBN: 9780313358586
Readership/Audience: Tertiary Education
Publication Date: May 2009
Publisher: Bloomsbury Publishing PLC
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Minority women who have made it to the top offer tips and advice to others who wonder what it takes to succeed in careers in both the for-profit and nonprofit worlds.
(Paperback)
By: James L. Alouf
ISBN: 9798881807030
Readership/Audience: Professional and Scholarly
Publication Date: Sep 2025
Publisher: Bloomsbury Publishing PLC
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