(Hardback)

(Hardback)

(Hardback)

Introduces a 3-D mapping tool - the brand portfolio molecule - that lets managers visualize elements of a brand and how they interact to create new value. This book argues that a company's brand portfolio must reflect how the target customer actually views the brand.

(Hardback)

Enables finance practitioners to compete in and understand the volatile new environment in the world of finance, and helps managers more readily anticipate and discuss the threats and opportunities ahead in modern financial markets.

(Hardback)

(Hardback)

(Hardback)

Drawing on stories and examples, this book shows how companies of every stripe have overcome the barriers to successful, profitable innovation. It includes parts on topics such as how to organize the discovery process, generate strategic insights, enlarge innovation pipeline, and maximize return on innovation.

(Paperback)

(Paperback)

A guide for anyone who wants to engage the Chinese in cooperative endeavor. It reveal the social and cultural values that underpin Chinese business practices and influence day-to-day corporate decisions. It provides an insider's perspective on how to work, compete, and cooperate successfully with Chinese companies around the globe.

(Hardback)

This work analyzes all critical junctures chronologically in the software company Intuit's growth from a marketing and a leadership perspective.

(Paperback)

Presents a series of apparent contradictions in Japanese business conduct. This book shows why behavior that appears inconsistent to the Westerner is perfectly congruous to the Japanese way of framing the context of the situation or using a particular model to guide behavior.

(Hardback)

Argues that to succeed in a market where consumers demand customized goods and services, you cannot rely on any one formula. Providing examples from companies such as Taco Bell, Dell Computer, Xerox, and Merrill Lynch, this book reveals how managers can determine the best path of change for their company by assessing its existing knowledge base.

(Hardback)

In the next decade, the senior generation will pass on some ten trillion dollars to its heirs, often in the form of trusts. This immense transfer of wealth will place a heavy burden on trustees and executors. This book explains the financial obligations imposed on trustees by this stringent rule.

(Hardback)

The center of gravity in the technology world has shifted east. Examining the vital questions the developments raise, this work discusses the alliances between Indian and Chinese technology companies and outlines the implications for Western businesses.

(Hardback)

Helps companies focus on the most pressing risks and leverage the upside that comes with vigilance. This work outlines a model for integrated risk management, which identifies three core areas you can develop to eliminate the problems that silo strategies create.

(Hardback)

(Hardback)

(Hardback)

Introduces an approach to competition that shows companies how to win against imposing odds. This book demonstrates how managers can translate the core principles of judo - a martial art that prizes skill not size - into a winning business strategy. It presents a form of "sumo strategy" - for companies facing judo attacks.

(Hardback)

Juxtaposes the stories of inventors with a fresh breed of innovators, such as hypersonic sound inventor Woody Norris, genomics pioneer Lee Hood, mechanical whiz Dean Kamen, and business systems inventor. This work reveals the strategies including pinpointing problems to crossing knowledge boundaries, to visualising results, to applying analogies.

(Hardback)

Too many companies think creativity means throwing money into marketing efforts and giving lip service to "out of the box" thinking. But such efforts rarely have a positive impact on the bottom line. This work outlines a disciplined approach to building creativity actively into the organizational culture and leveraging that to deliver results.

(Hardback)

How do an elite few companies, such as Samsung, P&G, and, Porsche achieve enduring and sustained out-performance of their peers The authors share key insights from their multi-year study of high performance businesses. They show how companies manage the three pre-requisites to become high performers relative to their peers.

(Hardback)

A comprehensive assessment of Korea's efforts to become a global economic powerhouse, and the challenges it faces in today's increasingly competitive environment. In-depth profiles are provided of Samsung, Hyundai, Daewoo, Lucky Goldstar, and other companies.

(Hardback)

L L Bean is one of only a handful of American companies to have attained almost legendary status in the minds of its consumers. This account reveals Gorman's behind-the-scenes struggles to preserve the identity that built Bean as he also opened the door to needed change.

(Paperback)

Laying Off Employees