(Hardback)

Business-to-business markets account for a huge proportion of the total GNP in the United States. This book presents an approach that allows suppliers to demonstrate and document superior value compared to the next best alternative from the customer's perspective, thereby elevating the sales force's role to an advisory position.

(Hardback)

Describes the skills that managers will need to identify value shifts in their own industries and to craft the key moves that will determine their ability to achieve and sustain value growth.

(Hardback)

Examines the role of venture capital in the creation of new businesses. The book provides information on the size of the industry and how risk-taking and the time perspectives of its practitioners are changing, and shows how venture capital is more than a question of lending money.

(Hardback)

Proves that corporate venturing is the best way to intelligently and successfully test and launch innovative corporate growth strategies. This book presents a four-step approach that enables businesses to create a diversified portfolio of ventures to drive new growth opportunities and optimally allocate people and capital.

(Paperback)

(Hardback)

(Paperback)

Examines how information technology has influenced the competitive nature of industries and the strategies, structures, and systems that have resulted. This book provides research on two information systems that radically changed industries: the Bank of America's ERMA check sorting system and American Airlines SABRE reservation system.

(Hardback)

A story of The Weather Channel, a cable network that succeeded when almost all the experts predicted it would fail. It offers an account of high-stakes entrepreneurship and a case study of a media business both experiencing and driving major change.

(Paperback)

Wondering how the most accomplished leaders from around the globe have tackled their toughest challenges Now you can find out with Lessons Learned. Concise and engaging, each volume in this series offers 12-14 insightful essays by top leaders in industry, the public sector, and academia on the most pressing issues they've faced.

(Hardback)

Offers an insider's take on what happened to Goldman Sachs - informed by the author's own experience, interviews with others who worked at or with the firm, and research. In this book, readers and business leaders will also learn about what the author calls "organizational drift" - and how to avoid it in their own firms.

(Paperback)

Explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. This book provides the foundation on which to begin developing those skills and insights applicable in a variety of situations: in the old economy as well as in the new; and in both service and manufacturing sectors.

(Paperback)

(Hardback)

Delivers a business commentary that challenges conventional wisdom while providing data and insights to help companies make smarter decisions. This book covers topics ranging from managing people to leadership to measurement and strategy. It is also filled with insights that challenge questionable assumptions, and conventional management wisdom.

(Hardback)

A road map for redefining "success" and reaching your unique potential through a tough discipline of specific steps and exercises that will help you take control of your career, understand yourself far more deeply, and build your capabilities in a way that fits your passions and aspirations.

(Hardback)

Generation X has definitely drawn the short stick in the workforce. Dominated by Boomers as they began their careers, now X'ers are being encroached upon by eager Y's. This book shows X'ers how to find their own voice and finally get the career they want. It reveals how Gen X'ers can use their unique capabilities to become leaders of the future.

(Hardback)

Offers tools and frameworks for assessing the merits of the top business gurus, scanning and tracking emerging ideas in the marketplace, and distinguishing promising ideas from rhetoric. This book also covers refining ideas to suit organization's particular needs, packaging and selling the idea internally, and ensuring successful implementation.

(Hardback)

Presents a different theory of competition for manufacturers racing to create an innovative product at the lowest prices. This book shows that the key to success in this environment is the integrative management of cost, quality, and functionality. It also describes eight cost management techniques, including target costing and value engineering.

(Paperback)

Focuses on how to manage a group, rather than individual creativity. This book reveals specific group configurations and strategies that can unleash the collective creativity of various teams or groups.

(Hardback)

Little books that turn into bugs! Suitable for hanging--and bouncing!
A pop-up book about flies details the amazing capabilities of one of the most common insects, such as how they can hover and fly backward and taste food with their feet. A paper fly sculpture can be hung and bounced from the elastic in the back cover.

(Paperback, First Trade Paper Edition)

A primer for fresh thinking, for problem-solving with a purpose, for bringing the world a few steps closer to the way it should be. Illustrated with examples from every aspect of life, this book offers techniques which help you take the things we all see, every day, and think about them in a new way.

(Hardback)

Talks about what multinational and local Asian firms must do to compete successfully in post-crisis Asia. This book explores the business realities in Asia, and explains why there will be no going back to the "Asian norm" of the 80s and 90s.

(Hardback)

Part of the "Memo to the CEO" series, this book explains an action plan that lets you refocus your sales force on the right customers; channeling resources into your core businesses; and, preparing for bold moves, such as game-changing acquisitions. It positions you to survive a downturn and emerge stronger once the recovery begins.

(Hardback)

What every manager must know about the law both to steer clear of trouble, and to maximise business opportunities. This book shows how managers can use the legal system as a powerful strategic tool for maximising corporate value, marshalling human and capital resources, and managing risk.

(Hardback)

The war for talent is heating up in emerging markets. Without enough 'brain power,' multinationals can't succeed in these markets. This title draws on research, amplified with on-the-ground examples from companies as diverse as Google, Infosys, Goldman Sachs, and Siemens.