(Paperback)

Estimated to have an annual worth of USD24.8 billion dollars, the global sport sponsorship industry has become of vital importance to anybody interested in understanding the sport-commerce nexus. 'Global Sport Sponsorship' provides a comprehensive, multi-disciplinary analysis of this industry.

(Hardback)

Estimated to have an annual worth of USD24.8 billion dollars, the global sport sponsorship industry has become of vital importance to anybody interested in understanding the sport-commerce nexus. 'Global Sport Sponsorship' provides a comprehensive, multi-disciplinary analysis of this industry.

(Hardback)

Provides an examination and explication of qualitative research methods within sports studies. This book assesses a variety of approaches, ranging from personal narrative to ethnographic and interview-based qualitative research methodologies. The contributors outline the major issues and strategies associated with each method.

(Paperback)

Drawing on the diversity of sports studies literature, this book assesses approaches, ranging from personal narrative to ethnographic and interview-based qualitative research methodologies. It outlines the issues and strategies associated with the methods, and highlights practice exemplars. It is aimed at students and scholars of sports studies.

(Hardback)

Explores the localized logics and practices underlying the marketing initiatives of major conglomerates and their increasing influence on the shaping and experiencing of national cultures. This book provides an analysis of the growing evolution of marketing strategies in the world of sport.

(Paperback)

Explores the localized logics and practices underlying the marketing initiatives of major conglomerates and their increasing influence on the shaping and experiencing of national cultures. This book provides an analysis of the growing evolution of marketing strategies in the world of sport.