To view prices and purchase online, please login, or register for an account.
(Paperback)
By: Anindya Ghose
ISBN: 9780262536059
Readership/Audience: General
Publication Date: Sep 2018
Publisher: MIT Press Ltd
See more...
How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers.
