Becoming Elizabeth Arden: The Woman Behind the Global Beauty Empire

(Hardback, Large Print Edition)

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A sweeping biography of one of the most influential and successful business-women in American history, BECOMING ELIZABETH ARDEN opens the Red Door to a world of wealth, glamor, and the profitable business of beauty

Elizabeth Arden was a household name on six continents and a millionaire several times over before her death in 1966. Arden counted British royalty and social elites from the overlapping worlds of New York, Hollywood, London, and Paris among her clients. She revolutionized skin care and cosmetics, making it acceptable for all women to embrace glamour and wear makeupnot just actresses and prostitutes. She created a successful international business empire before women gained the vote and at a time when virtually no woman owned or ran a national company. She developed the first luxury spa and insisted on a holistic understanding of health and beauty. Unconventional and driven, Arden fervently believed that every woman could be beautiful.

Reviews

The detailed insight into [Ardens] business practicesincluding how she framed her treatments as a gateway to the eliteintrigues. Beauty buffs will be rapt.

Publisher's Weekly

A lusciously long and lively biography . . . Cordery makes a convincing case that Arden was responsible for many of the innovations taken for granted in the beauty industry today. As beguiling as a day of luxury beauty treatments.

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Author Bio

Stacy A. Cordery, Ph.D., is the author of Alice: Alice Roosevelt Longworth, from White House Princess to Washington Power Broker, Juliette Gordon Low: The Remarkable Founder of the Girl Scouts, and two books about Theodore Roosevelt. Cordery is a professor of History at Iowa State University in Ames.