Branson: Behind the Mask

(Hardback, Main)

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The image remains pristine: a charismatic high-school dropout turned billionaire, whose stratospheric rise and daring exploits have won him millions of enduring admirers and made him a model for aspiring entrepreneurs throughout the world.

But is this story still credible Over the last decade, has Branson matched the expectations perpetuated by Virgin's relentless publicity machine Or have we all been seduced by a brilliant showman

In his most explosive book to date, Tom Bower, bestselling biographer of Simon Cowell, Bernie Ecclestone, Conrad Black and Robert Maxwell, dares to explore the reality of the Branson empire. In doing so, he unravels the gripping story of his recent activities - from the astonishing success of mobile phones to his troubled airlines and his WC

Author Bio

Tom Bower has a distinguished reputation as an investigative historian, broadcaster and journalist. He has written biographies of Robert Maxwell, Mohammed Fayed, Gordon Brown, Richard Branson, Conrad Black, Bernie Ecclestone and Simon Cowell.